From THE
Aesthetic Industry Expert….

 

 

Special Report:
The New Economy: Prosper or Perish

 

 

This Report Reveals the Secrets…

 

How you can increase your profits by $3,000-$30,000 a month and experience a 70% referral-based aesthetic practice without hiring additional staff or spending a fortune on advertising.

 

 

Catherine Maley, MBA
Author, Your Aesthetic Practice

 

Dr. Doctor,

 

I got a call from Doctor X (he was too embarrassed to let me use his name). Dr. X was frustrated and nervous.

 

He was nervous about his future and that of his family’s.

 

For years, Dr. X enjoyed a lively, lucrative aesthetic practice.

 

He was well-known in his community, well-liked by his patients and well-respected by his colleagues.

 

His schedule was full of cash-paying patients who loved him. They visited regularly throughout the year and were loyal to him. They referred their friends so he didn’t have to do much in the way of promoting himself – it was just happening naturally.

 

He was making a great living.

 

Dr. X was investing in his kids’ future education, providing for his family while living in a nice house in a nice neighborhood. They were going to good schools and the family looked forward to their two vacations every year.

 

Life was good….. and then the economy fell apart.

 

Almost overnight, Dr. X felt his aesthetic practice slow.

 

Patients who came in regularly were disappearing or coming in less frequently. They were buying less.

 

Patients were stretching out the time between their injectable appointments.

 

Other patients were putting surgeries on hold.
They were opting to do nothing or lesser and cheaper treatments.

 

He was seeing openings in his schedule for the first time in his career.

 

He often saw his staff hanging around waiting for patients to show up.
No-shows were becoming an issue.

 

Dr. X was feeling the struggle of practicing aesthetic medicine in today’s economy.

 

He struggled to make payroll.
He struggled to fill his and his staff’s calendar.

He struggled to convert consultations into paid procedures.
He struggled to sleep through the night without waking up saying to himself over and over - "What am I going to do?"

 

Dr. X had a painful revelation.

 

If something didn’t change soon, he was going to have to lay off staff, cut back drastically on his business expenses and cancel the annual family vacations his wife and kids looked forward to each year.

 

His revenues were already down by 40% and if he didn’t do something different soon, he wasn’t going to make it.

 

He told me this is not why he followed his dream to become a doctor.

 

This is not why he spent more than a decade in books and libraries and labs.

 

This is not why he put in the extra hours perfecting his aesthetic skills only to be crushed financially and emotionally.

 

He gave up so much to follow his dream only to be blindsided by the obstacles he now faced in making a living.

 

He knew he needed help so he called me.

 

Dr. X heard me speak at several of the medical meetings, he read my book and he sat in on my online Webinars so he knew I knew how to attract aesthetic patients to his practice. He looked at me and asked.

 

Catherine, What Can I Do To Save My
Aesthetic Practice?

 

Well, I gave him a brief dose of brutal reality.

 

I told him he had it easy before now because he didn’t have to try very hard to fill up his office with cash-paying patients.

 

It’s been cushy for him because the demand was over-the-top.

 

Consumers were spending like drunken sailors.
Credit was available for everyone for whatever they wanted.
TV shows like Extreme Makeover made it possible for everyday people to have a new life of love, wealth and health with cosmetic enhancement.

 

The demand was high, the patients were showing up for their appointments and the money was flowing.

 

But not anymore….The party is over.

 

Many of his patients had lost their jobs or were afraid they would lose their jobs soon so they stopped spending on aesthetics.

 

Others had their credit dry up and couldn’t afford aesthetics anymore.

 

Many of his patients who once considered his aesthetic services a necessity now viewed them a luxury to be put off until things were better.

 

I reminded him how the media pours on doomsday stories about stocks sliding, businesses closing and the world coming to an end. Let’s face it – it makes for a good story!

 

Here’s what else I told Dr. X to help him through this tough time…..

 

Where Did the Patients and the Money Go?

 

There’s been a shift in wealth.
The wealth is still there – it’s just in different hands now.

 

As a service provider, you now have to work at it to get the same results that used to come to you effortlessly.

 

That’s the difference and that’s why only the strategic will survive.

 

Remember those sayings:
There’s a silver lining in every cloud or
When one door closes, another one opens?

 

The current state of the economy is doomsday for some and
Opportunity for others – so which group do you fall into?

 

I begged Dr. X to not let highly publicized pessimism stop him from being excited and enthusiastic about his future in aesthetic medicine.

 

The good news is that with the right mind set and strategies, there is much he can do to survive and even flourish during this shaky time.

 

Rather than sit back and wait for things to get better, those who proactively “do something” will fare much better.

"Don’t you see – all is not over. It’s just different."

 

Here are success strategies I shared with Dr. X to guide him out of his slump and onto aesthetic profits:

 

>>> New Success Strategy #1: Target the Right Patients

 

A true aesthetic patient will do whatever is necessary to look and feel better. For now, they may pull back on the more extreme and expensive procedures; however, they will do something to regain what they believe they have lost to look as good as they feel.

 

Let’s remember there are still 76 million baby boomers getting older every day. They are not looking forward to old age or slowing down.

 

Many of them are experiencing new phases in their lives:
New job or a job layoff….. new marriage or divorce….upcoming wedding or high school reunion ...

 

The point is there are millions of Americans who will do what they need to in order to enjoy a full, active life while looking and feeling good doing it.

 

So one of your strategies should be to target your older, more mature patients versus your younger patients. That’s just obvious because your mature patients have more concerns such as wrinkles, crepe skin, sagging body parts and sun damage. They are also more likely to have the financial wherewithal to afford your services.

 

More mature patients are least likely to be affected by what’s going on in the economy and the last affected by what’s going on.

 

Because when times are tough and finances are stretched, your aesthetic patients need to dig deeper for a reason to see you. A majority of your patients will continue to want, need and find the money for rejuvenation procedures because they want what they want.

 

>>> New Success Strategy #2: Create Great Patient Experiences

 

It’s more important than ever that every patient who connects with your office has a great experience every single time – while on the telephone or while visiting in person.

 

That includes a pleasant receptionist, friendly staff, smooth processes and a comfortable physical environment.

 

See, hear, smell, experience your office as a new patient would. Better yet, have your neighbor, a good friend or a 3-rd party stranger act as a mystery shopper and report back their findings on what they liked about your office visit and what could be improved upon.

 

This will help push you to be in a constant state of improvement so your patients enjoy their time with you enough to return again and again.

 

Do You Have the Right Team in Place?

 

It’s imperative every person employed by you believes in you, your services and your success in aesthetic medicine. They must represent you to the best of their ability and they must care.

 

The point is for them to work together as a team to provide the best service possible. That means you have a team that follows systems like a well-oiled machine - even when you’re not there.

 

>>> New Success Strategy #3: Attract New Patients

 

I’m sure you are feeling the urge to cut down on your marketing and advertising efforts and lay low while things are gloomy.

 

……Please resist that urge!

 

It’s actually time for you to step up your promotional efforts to avoid dips and inconsistencies in your aesthetic patient flow.

 

Let your competitors lay low while you actively engage in attracting new patients and re-engage with old ones.

 

You can even attract your competitors’ patients while they are being ignored by your competitors due to cost-cutting measures.

 

So, How Do You Get More Aesthetic Patients?

 

Your aesthetic patients want to go to you because they know, like and trust you. They get a consistent experience every time, a consistent result, and a relationship with you and your practice that keeps them coming back for more and bringing their friends with them.

The point here is not to see how big you can grow your database. It’s to attract your preferred patient to your practice and then nurture that relationship so you grow your practice more from within rather than from random, expensive, external efforts.

 

>>> New Success Strategy #4: Increase Revenues-Per-Patient

 

You are leaving money on the table if your patients don’t realize everything you offer.

 

I guarantee if they don’t buy from you, they will from someone else.

 

Have strategies in place so you never hear, “I didn’t know you did that” and they had it done by your competitor.

 

Value of Just One Patient

 

I conducted a case study where I went back through a plastic surgeon’s practice records and followed one of their favorite patients. I was able to piece together her history with this practice for almost 10 years.

 

What I found was that this one patient not only was worth $40,000 in minimally-invasive as well as surgical procedures, but she was worth more than an additional $90,000 in terms of referrals from her friends, family members, coworkers, the woman’s business group she belonged to and her hair stylist. And, I’m not even including all of their referrals.

 

It’s imperative you have a system in place to attract referrals……

 

>>> New Success Strategy #5: Reclaim Your Lost Patients

 

Want to know why your patients disappear? You thought you had a good relationship and now you realize you haven’t seen them in over a year – What happened?

 

The #1 reason patients leave your practice is not because of a bad result.

 

…….It’s because of your indifference.

 

They are being ignored by you so they don’t feel compelled to return.

 

Make your patients feel your concern for them and their welfare by keeping in touch with them and reaching out to them continually.

 

I promise you – they want to hear from you!

 

You most likely have a database full of prospective patients who came in for a consultation but didn’t book, who came in a couple of times and then wandered off and then those you haven’t seen in months or years.

 

I guarantee – they did not stop wanting to look good.
They just went somewhere else where they are treated better.

 

Where Did Your Patients Go?

 

  • Perhaps they were having a bad day when they visited and couldn’t connect with your staff.
  • Perhaps your staff was having a bad day and scared them off.
  • Perhaps they got sticker shock.
  • Perhaps they went to your competitor and want to return to you but are too embarrassed.

 

You are never going to know unless you reach out to them. Because……

 

There’s even a good chance they were not saying no –
They were simply saying “Not Yet” or “Not Now”.

 

Since it’s always faster, cheaper and easier to reconnect with patients who have visited you before than it is to attract total strangers to your practice, reconnect with these patients.

 

>>> New Success Strategy #6: Grow Your Word-of-Mouth Referrals

 

In my book Your Aesthetic Practice/What Your Patients Are Saying, patients told me they would have referred you to others if they were only asked.

 

…….You cannot take patient referrals for granted.

 

As much as you think (and hope) that patients will gush about you to their friends and family -- don’t leave it to chance.

 

Set up a system that keeps patient referrals flowing so at least 70% of your new patients comes from other patients.

 

>>> New Success Strategy #7: Create Systems to Execute the Above and Repeat

 

The top aesthetic practices know something that others don’t.

 

They realize it’s not one email.
It’s not one newsletter.
It’s not one event.

 

The secret is to set up systems so you are regularly attracting new patients to your practice, taking care of current patients so well they refer others, and keeping your staff motivated to do the best job possible. They automatically do what needs to be done consistently. They don’t experience holes in their schedule because they keep the
patients flowing with on-going efforts.

 

So now what Catherine?
This all sounds great but who has the time?

 

I’m glad you asked because it’s already been done for you!
The Free Quick Blitz Tool Kit for Aesthetics is the answer for you.

 

 

Cash-Paying Aesthetic Patients
In 30 Days – Easy and Free!

 

You’ll enjoy instant results that will grow your revenues and patient database within weeks using this proven system to:

  • Increase Your Revenues from current patients
  • Grow Your referrals from your happy patients
  • Perform more procedures per patient
  • Wake up sleeping and long-lost patients and more . . .

“So, What Do I Get in this FREE Quick Blitz Tool Kit
That Will Bring Me Profitable Aesthetic Patients?”

 

Here’s what is included:


Staff Training Guide Book and CDs.
Gives your staff valuable training advice on how to answer the telephones, bond with the patients and promote you and your practice so the patients choose you over others. (Value $197)

 

My Book called “Your Aesthetic Practice/What Your Patients are Saying”
This succinct, no-frills book will guide you through the mind of the aesthetic patient and help you understand:

  • Why patients choose you over your competitors
  • Why patients buy more services from you
  • Why patients visit you more often
  • Why patients stay loyal to you and refer their friends (Value $24.95)

 

“We-Miss-You” Note Cards for those patients you haven’t seen for awhile. Wake up sleeping patients or those that wandered off and need to return. (25 designed note cards with envelopes you just sign and stamp - Value to design, print and mail $150)

 

Birthday Cards. Increase your revenues-per-patient by increasing their visits to you throughout the year. (25 designed note cards with envelopes for you to sign and stamp - Value to design, print and mail $150)

 

Refer-a-Friend/Ambassador Program. Increase your word-of-mouth referrals easily and effectively. (25 designed note cards with envelopes for you to sign and stamp - Value to design, print and mail $150)

 

Thank You and Visit Again Soon Note Cards. Build relationships with your patients so they return more often. (25 designed notes cards with envelopes for you to sign and stamp - Value to design, print and mail $150)

 

Telephone Tracking Form to track your results. (Value $47)

 

In-House Posters (3) eye-catching signs printed on nice paper you just frame and hang. (Value $400 to design and print) (frames not included)

 

How To Run Digital Photo Albums in each exam room so your patients ask you about your services rather than you feeling as if you have to push your services onto them. (albums not included)

 

Patient Cosmetic Survey to grow awareness and desire for your aesthetic services. (Value $97)

 

No-Show Policy to frame and display to eliminate costly no-shows and huge holes in your schedule. (Value $102) (Frame not included)

 

Here’s the value you get in Your Free Quick Blitz Tool Kit for Aesthetics:

Staff Training Guide Book and CDs

$197.00
My Aesthetic Book
$ 24.95
We-Miss-You Cards
$150.00
Happy Birthday Cards
$150.00
Refer-a-Friend Cards
$150.00
Thank You Cards
$150.00
Telephone Tracking Form
$ 47.00
In-House Posters
$400.00
Patient Cosmetic Survey
$ 97.00
No-Show Policy Display
$102.00
Value of Free Kit       $2,695.00

 

 

If you had to purchase all of the above separately, it would cost you more than $2,695!

 

"Your templates are making it quite easy to market our practice. Not only will your tools help me to present a more professional image for my practice, I’m quite sure that as I continue to incorporate your suggestions in my marketing I’ll be pleased with the additional revenues generated. Thank you!"


- Johnny Farrow, MD – NC

 

What Results Can I Expect

From the Quick Blitz Tool Kit for Aesthetics?

 

Here are just some of the results you can expect. How do I know? Because I have personally used each one of these strategies in the real world:

 

Results you can expect from Quick Blitz Tool Kit for Aesthetics:

Strategy

Response

Average Revenue Per Transaction

Average Total Revenues

Email Messages

4 per 1,000

$300

$1,200

Birthday Cards

10 per 150

$300

$3,000

We Miss You

5 per 150

$200

$1,000

Thank You

5 per 150

$150

$ 750
      $ 5,950

 

That equals $5,950 in revenues for very little effort on your part.

 

That is what we call a good return on your investment (ROI) – especially since I am giving you the tools for free.

 

“So, Why is this Patient-Attraction
Quick Blitz Took Kit FREE?”

 

Frankly, because I don’t want to “sell” you a tool and never hear from you again. You need a steady stream of aesthetic patients and that takes a steady stream of strategies, resources, tips and guidance.

 

I want to be your coach and trusted advisor so we can develop a long term relationship so you don’t have to worry about successfully promoting your practice ever again. Let me be your motivation and your guide to aesthetic profits.

 

Growing your cosmetic practice today is harder than ever unless you discover the secrets to easily, effectively and affordably attract your “preferred” patients who stay loyal to you and refer their friends.

 

All I ask is that you test drive
My How To: Series Inner Circle Club for 3 months…

 

Being a member of our exclusive club gives you all you need to know to take matters into your own hands and attract more aesthetic patients. No more relying on expensive hit & miss marketers, no more wasting money on strategies that fall flat and no more worrying about how you are going to stay afloat.


Get More Aesthetic Patients Now!


How great would it be if you knew what to do to keep your patients loyal to you and referring their friends, family and coworkers so you didn’t have to rely on expensive advertising and marketing strategies that fall flat?

 

That’s exactly what I’ll show you. Let me be your trusted advisor to promote your aesthetic practice effortlessly and affordably.

 

Easy-to-learn strategies you can implement since the creative thinking, the proven strategies and the graphic design work has been done for you already.

 

It has never been so easy to get the information you need to succeed and flourish in aesthetic medicine.

 

Learn the information you need they way you want it:


Introducing the Secret Proven Strategies the Top Aesthetic Practices Use to Catapult Their Revenues:

 

How to Differentiate Yourself From All the Others#1 >>> How to Differentiate Yourself From All the Others

  • What you can do to showcase your talents so your patients stay
    loyal to you.
  • Ensure prospective patients pick you as their first choice when choosing who they want for aesthetic enhancement
  • Simple ways to portray you as the aesthetic expert so new patients flock to you and current patients stay loyal to you

How to Make the Most of Your In-House Marketing#2 >>> How to Make the Most of Your In-House Marketing

  • Simple ways to bump up your patient’s average order size
  • How to get your patients to start the conversation with your staff so they don’t have to
  • Easy ways to ensure you get every aesthetic dollar available from your patient so they don’t wander off to your competitor


How to Effectively Communicate With Your Patients#3 >>> How to Use Email Effectively

  • Easy ways to collect emails
  • Good email copy that will get your phone ringing
  • Types of emails to use – long and short copy
  • How to get your email messages opened




How to Become Famous in Your Community#4 >>> How to Become Famous in Your Community

  • What you can do to get known in your community
  • Should you pay a PR agency for exposure?
  • Free strategies to get noticed by the media

 




Collect All 12 Modules so You and Your Staff Can Refer to Them Over and Over Throughout the Year:

 

#5 >>> How to See a Surge of Patients in 30 Days

#6 >>> How to Coordinate a Successful Open House

#7 >>> How to Promote Retail Profitably

#8 >>> How to Conduct a Successful Aesthetic Patient Consultation

#9 >>> How to Build a Word-of-Mouth Practice

#10 >> How to Turn Phone Calls Into Profits

#11: How to Turn Your Staff Into Rock Stars

#12: How to Advertise Effectively


Own the secrets your competitors don’t know to get more patients paying, staying and referring!

 

“"Just one of Catherine's strategies has been worth $9,110 in less than four months with very little effort. I now see how much revenue I was leaving on the table before she pointed it out. Catherine and her team have been easy to work with, responsive and their design work got the phone to ring. I recommend her to anyone who wants to promote their aesthetic services more strategically and professionally."

 

– Peterson Pierre, MD – CA

 

 

“These tools are fantastic! The ready-made graphics give us the good ideas we need each month so we know exactly what to do without guessing. As a matter of fact, Catherine’s monthly email templates are the only thing we use right now to promote our aesthetic services. We get a 50% open rate and an extra $3,000-$5,000 per month in additional revenues from surgical and minimally-invasive procedures with very little effort since the hard work is already done for us.”

 

- Gina Whitney, Practice Manager, Office of Daniel Leeman, MD - TX

 

 

This is Your Practice-Building Library
Worth Tens of Thousands of Dollars to You
for The Rest of Your Career
– I Guarantee It!

 

How to: Series ™ Modules Contain:

 

Aesthetic Profits™ How to: Series ™

 

 

  • Informative Guide Book: 16-22 pages of colorful visuals of the power point presentation along with the exact words transcribed from my presentation for a clearer understanding at your own pace of each topic in detail so you never have to guess at what works and what doesn’t

  • CD you can watch and listen to with me personally narrating the power point presentation so you can hear and see the strategies I am laying out for you. You will see and hear the exact steps to take needed to get your patients back in your office insisting on more services;

  • CD with (4) graphic designer filesmentioned in the presentation that you can open and customize yourself in Adobe Illustrator or have your local printer handle for you. This alone is worth thousands of dollars to you since we have done the graphic design for you;

  • All in sturdy white vinyl case for easy bookshelf storage to refer to for years to come or when new staff starts and needs training. How great
    would it be to hand your staff these tools so they know exactly how to promote you and your services so you don’t have to send them to expensive workshops – only to find out they quit and joined another practice?

 

Save yourself thousands of dollars and hours
by using these modules for staff training whenever you have
new staff join you or current staff needs a refresher.

 

How expensive and frustrating is it to constantly train new staff people that don’t understand our industry? Well – no more!


Simply have new and current staff use this done-for-you library with step-by-step, laid out for you tips, tactics, strategies and resources so they don’t waste your money guessing and testing.

 


Use Proven Effective Tools Done For You


Since I have worked with hundreds of aesthetic physicians already, I know and have proven what works well. I am now able to pass on this decade of knowledge to you for a fraction of the cost others have had to pay.

 

My team has come up with the easiest tools ever to help you get more patients calling you, staying for more procedures and referring more of their friends.

 

…Learn wherever and whenever you want.

 

…Use these as learning tools for new staff who join your practice.

 

…Keep these tools forever in case you need a refresher months or years from now.

 

 

”Catherine was an intricate part of growing our cosmetic and Lasik practice and she would certainly be an asset to any physician wanting to grow their practice and make the most of their marketing budget.“


- Brian Bonanni, MD, Board Certified Ophthalmologist – NY

 

 

 

 

 

100% Risk-Free Satisfaction Guarantee


If you are not happy for whatever reason, you have one full year to return this Quick Blitz Tool Kit for a full refund – No questions asked.

 

 

 

 

 

 

Grab Your Free Kit Now before They’re Gone!

 

First come – first serve. You must act now since I only have so many Quick Blitz Kits left to give away for free.


When the free Quick Blitz Kits are Gone – They’re Gone!

 

 


Dedicated to Driving Your Aesthetic Profits –

 


Catherine Maley, MBA
Author, Your Aesthetic Practice

 


P.S. Success is attracted to action. Take action now to boost your revenues and get your phones ringing with cash-paying patients.

 


P.P.S. Don’t delay. There are a limited number of Free, No-Risk Patient-Attraction Kits. Get Yours Today: (877) 339-8833.

 

 


 

 

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