Break Free from Mediocre Income
And Finally Get What You Want in Life…
These 12 Astonishing How-To Modules
Will Set You Free – Guaranteed!
From the Desk of:
Catherine Maley, MBA
Sausalito, CA
You've hired the so-called Experts who promised you the world… Bought
advertising that was supposed to jam your telephone Lines With New Patients Clamoring
to See you. You've invested in Internet Gurus Who Promised a Rush of New Patients
from the internet.
…But do you still go over the numbers and say, “Why am I still not where I want to be
financially?” You've tried everything…but it's still not enough.
What's the secret to winning in aesthetic medicine?
Physicians just like you have been asking this same question for years.
Fortunately some had the time, money and patience to get the answers, by winning a
crapshoot of trying, testing, and tweaking different tactics along the way. This cost them
tons of time and money, but they eventually found what works and went on to enjoy fame
& fortune – during good times and bad.
Aesthetic Patients Let Me In On
What They Really Want.
But Here’s The Thing: They Won’t Speak Up
and Tell You What They Told Me.
I know what your aesthetic patients want – they told me in my interviews with
them. I have helped hundreds of doctors in the US and Canada just like you. Maybe
you've seen me speak at the national association meetings. Or read about me in trade
publications. I know this world. You can profit from my expertise!
"Catherine has been a great resource for me while growing my aesthetic practice. Using her
expertise, I have been able to convert current patients to aesthetics as well as add many new
patients. She has also been helpful growing my exposure in the media. I recommend her to
anyone wanting to grow an aesthetic practice."
Andrew B. Menkes, MD - CA
The Top Docs Don’t Waste Their Time and Money.
They Do What Works.
The physicians who win the game of aesthetic profits use tested and proven
concepts that work. Why reinvent the wheel? If you're here, you're smart enough to
seek out what works and leap-frog past the competition without suffering through costly
trial and error mistakes.
If you're sick of writing checks for hundreds and thousands of dollars on
consultants, ad agencies or practice management experts, listen closely. It takes
experience to know this industry and the female Baby Boomer in order to produce
results. Choose “new marketing thing” over experience at your own peril.
If you're struggling right now, don't beat yourself up over it. You can only make
decisions based on what you know at the time. You went to school to learn medicine –
not marketing. But I'm here to help.
Here's just a few of the things countless practices around the world have sought
me out to learn:
How to Turn your staff into Revenue-Generating assets rather than draining
overhead expenses
How to Guarantee You Get a return on every marketing dollar you spend
How to weed out overpriced graphic designers who don't understand aesthetics
from the sea of 'web guys'.
Easily and affordably attract “preferred” patients who stay loyal to you and refer
their friends.
"Catherine was instrumental in effectively marketing my new office location. Wither her plan
of easy-to-follow direction, I was able to save time and money by doing it right the first time
rather than guess and experiment.
Catherine also gave my staff excellent training on how to convert callers to appointments and
appointments to procedures. She also showed my staff how instrumental they are in growing
my practice and gave them excellent tips on how to network and market the practice (for me)
within the community. I highly recommend Catherine if you want to save time, money and
hassle from figuring it out yourself. It was well worth it."
Vishal Kapoor, MD - CA
Let me show you a proven system that will put
hundreds of thousands of dollars per year back
into your pocket. …Guaranteed!
Results You Can Expect:
Strategy
Average Revenue Per Patient
Average Total Annual Revenues*
Convert 1 Extra Caller Per Day
$2,000 Per Year
$525,000
30% Increase In Transaction Amounts
30% More Revenues
$150,000-$300,000+
Patient Referrals Decrease Advertising Costs
n/a
$10,000-$70,000 Eliminated Overhead Costs
Convert 20% More Procedures by Conducting A Better Patient
20% More Revenues
$75,000-$150,000
Consultation
*Based on $500,000 and $1,000,000 revenues per year
Paint-by-Numbers System Guaranteed
to Bring You More New Patients
10 years of making more than 7,589 cosmetic practices around the globe more
profitable has been distilled down to the 12 most crucial components your practice needs
for new patient generation mastery.
I'll take you (or your staff) by the hand each month and give you the who, what,
when & where you need to implement these practice-boosting techniques.
This is the same step-by-step process I use for physicians who happily pay me
$12,500 for a one-day, in-office visit.
The 12 components have been broken down into easy-to-follow monthly modules.
Each module contains a core focus for that month and a step-by-step implementation
guide.
Each module was created to deliver immediate results. But they also build on one
another. So you'll be setting up the ideal foundation for long term success.
“In a word I believe Catherine is a true professional who is dedicated to our field and we will
continue to find ways of having her help us with our practice.”
S. Randolph Waldman, MD - KY
Turn Your Practice Into a Highly Profitable,
Efficient, and Low-Stress Operation
Over the next 12 months you'll discover how to easily, and affordably attract
“preferred” patients who stay loyal to you and refer their friends. “Preferred” patients
have a lifetime value of 16x more than regular patients do. I'll give you the steps& tools to uncover the “preferred” patients in your market in a way that has them seek you
out.
"Catherine is a true professional. She has used her extensive knowledge of the cosmetic surgery
marketplace to help our practice grow. She has always offered concepts tailored for our
practice's goals."
David Kim, MD - CA
You'll also learn the systematic way to nurture these “preferred” patients so they
automatically refer their friends, family and coworkers…with just a small handful of
these “preferred” patients, you can finally stop relying on expensive advertising for
good.
Everything you need, the creative thinking, the strategies and the graphic design
work has been done for you already. Each month we'll focus on one revenue generating
topic that has already proven successful around the country, with practices just like yours,
and duplicate it into your practice.
Let me be your trusted guide to promote your aesthetic practice effortlessly and
affordably.
Crush Your Competitors
With my step-by-step guidance, you can go from not having a clue, to quickly
executing simple strategies in no time. Each month we'll focus on refining a key part of
your new patient generation that will provide immediate and long term results:
Get your phones ringing with cash-paying patients no matter what's happening
with the economy
Fill your schedule with profitable patients
Get your patients referring their valuable, like-minded friends
See your current patients return for more without spending an extra dime
The Secrets to Getting More Patients
are Right Here at Your Fingertips
24/7, 7 Days/Week:
Module #1 of 12
>>>How to Differentiate Yourself from All the Others
Stand Out in a sea of competition and get top dollar for your services
The post-visit strategy that will showcase your talent, keep patients loyal
and make it impossible for your competitors to lure them away
Why being seen as the expert in your city can make any advertisement
up to 10x more effective at brining in new patients
Module #2 of 12
>>>How to Make the Most of Your In-House Marketing
Bump up your patient's average order size and watch your bottom line
burst
How to get your patients to do the selling for you
Easy ways to educate patients without feeling “pushy”
Module #3 of 12
>>>How to Effectively Use Email Marketing
How to ask for and get patient emails
What to say in emails to get your phone ringing with anxious patients
How to turn emails into an automatic referral system for new patients
Module #4 of 12
>>> How to See a Surge of Patients in 30 Days
Automatically get your patients coming back for more without spending
another dime on advertising
Put patient referrals on auto-pilot so patients sing your praises to their
friends
Wake up long-lost patients who have wandered off but are just waiting
for an invitation to come back.
Module #5 of 12
>>> How to Conduct a Successful Open House
Make $20,000-$45,000 in 2-3 hours
Turn your patients into walking/talking selling machines
Build alliances that will pay for all or part of an open house event
Module #6 of 12
>>> How to Become Famous in Your Community
Three step process to become a celebrity
The one press release that can make you famous and get free
publicity that puts dollars in the bank
Module #7 of 12
>>> How to Sell Retail Profitably (Without Being Pushy or Salesy)
Turn retail sales into a healthy revenue stream to bump up your
bottom line
How to turn your staff into product experts and revenueproducing
stars
How to use retail to attract and retain your favorite patients
Module #8 of 12
>>> How to Conduct a Successful Aesthetic Patient Consultation
5 things an aesthetic patient wants and needs from you. Knowing this
will make you rich
Create a great patient experience so they stay, pay, return and refer
Educate, qualify, and convert a potential patient into a long-term cashpaying
patient
Module #9 of 12
>>> How to Grow a Word-of-Mouth Practice
Get your patients to sing your praises all over town
The #1 simple way to get a referral
How to ask for a referral and get YES every time
Module #10 of 12
>>> How to Turn Phone Calls into Profits
Convert luke-warm callers into anxious visitors
Convert office visitors into loyal patient
Promote and close procedures without pushy sales tactics
Module #11 of 12
>>> How to Advertise to Get Your Phones To Ring
The key design elements of an ad that get the get the phones
to ring
The top 10 aesthetic advertising mistakesand how to avoid
them
Sample ads with proven track records you can copy or tweak
to make your own
Plus samples of bad ads so you can avoid them like the plague
Module #12 of 12
>>> How to Double Your Aesthetic Profits in 12 Months
How to combine 3 basics strategies to literally DOUBLE your
revenues
Catapult your aesthetic profits with secrets from uber-successful
doctors living the high-life
The secrets to running an aesthetic practice that caters to the
affluent aesthetic patients
This Practice-Building System will showcase
your talent, keep patients loyal and make it
impossible for your competitors to lure them
away– I Guarantee It!
See What's Inside…
Each module covers one topic in depth and gives you:
- Informative Guide Book: 16-22 pages of colorful visuals of the power point
presentation along with the exact words transcribed from my presentation for a
clearer understanding at your own pace
- CD you can watch and listen to with me personally narrating the power point
presentation so you can hear and see the strategies I am laying out for you
- CD with (4) graphic designer files mentioned in the presentation that you can
open and ustomize yourself in Adobe Illustrator or have your local printer
handle for you
- All in sturdy white vinyl case for easy bookshelf storage to refer to for years to
come or when new staff starts and needs training
This is the div where the flash will fit...
“Your templates are making it quite easy to market our practice. Not only will your tools help me
to present a more professional image for my practice, I’m quite sure that as I continue to
incorporate your suggestions I’ll be pleased with the additional revenues generated. Thank
you!”
Johnny Farrow, MD – NC
“This guide book is filled with excellent ideas that I can easily implement myself. Catherine has
made it so easy for me to help my doctor with the marketing of the practice because she has
handed us the ideas, files, and step-by-step instructions!"
Cyndee Cave, RN, Coastal Facial Plastic
Here’s what you would spend if you had
to compile these patient-magnet strategies
on your own:
Graphic Designer ($40-$100/hour)
Design cards, mailings, and emails
$1,000/mo
Advertising Firm
Write and produce ads, signage, scripts
$3,000/mo
Aesthetic Consultant
Recommend systems and assess practice $12,500
$1,050/mo
Staff Training Program (plus air, hotel, food)
$2,000 per staff member, or $165 per month
But You Get This Paint-by-Numbers System
Guaranteed to Bring You More New Patients
for a Fraction of the Cost
Each module is worth its weight in gold with proven revenue-producing strategies
that bring in serious revenues:
Module #3: How to Effectively Use Email Marketing –
>> Worth $48,000 - $132,000
Module #5: How to Conduct a Successful Open House –
>> Worth $20,000-$45,000 in 3 hours
Module #8: How to Turn Phone Calls Into Profits –
>> Worth $55,000 - $144,000
Module #9: How to Conduct a Good Patient Consultation –
>> Worth $72,000 - $252,000
Module #11: How to Advertise Effectively –
>> Worth $60,000 - $225,000
Module #12: How to Double Your Revenues –
>> Worth $500,000 - $2,000,000
How Much Does This Investment in Your Future Cost?
Even though it took me thousands of dollars and thousands of hours to learn what I'm handing you, you'll get hundreds of thousands of dollars in new patient revenue for just a tiny investment.
The Deluxe System only gives you the secrets, the ready-made graphic files and the entire library; you also get my valuable time as well as my staff’s. I’m not typically available for private consultations via the telephone; however, I’m making an exception to help ensure you make the most of your investment.
You’ll get coupons for (3) half-hour one-on-one private consulting call to focus on your specific and unique practice. We’ll discuss the particulars of your practice and how to “launch” these new methods so you see your return quickly.
And, you get free graphic design services so you get off to a fast start. We will customize (6) of the graphic files for you to include your name, contact information and logo – it doesn’t get any easier than that.
Deluxe System Includes:
All (12) How To: Series Modules shipped to you immediately (Value $2,964)
(5) Customized Files from any of the (48) ready-made graphic designed files (Value $3,000)
(3) 30-minute 1-on1 Coaching Calls with Me Personally (Value $1,125)
Free Shipping!
Basic System Includes:
How To: Series Modules shipped to you each month, one per month for 12 months.
(1) Customized File from any of the (48) ready-made graphic designed files (Value $1,000)
(1) 30-minute 1-on1 Coaching Call with Me Personally (Value $375)
Free Shipping!
Here's your chance to make your practice wildly successful:
Deluxe System = One payment of $5,997, or two easy payments of $2,999 with Free Shipping!
Basic System = $247 per month. Free Shipping! You receive one module per month for 12 months. Success guaranteed or discontinue at anytime.
No long-term contracts either, and I guarantee the results. If these are not everything I say they are, cancel at anytime – no questions asked.
Never struggle with your staff or train new staff again – simply hand them these
tools and you're done.
Even though it took me thousands of dollars and thousands of hours to learn what I'm
handing you, you'll get hundreds of thousands of dollars in new patient revenue for just a
tiny investment. Here's your chance to make your practice wildly successful for only
$247 per month. No long-term contracts either and I guarantee the results. If these are
not everything I say they are, cancel at anytime – no questions asked.
Never struggle with your staff or train new staff again – simply hand them these
tools and you're done.
You too can increase your profits by $3,000-$30,000 a
month and experience a 70% referral-based aesthetic
practice without hiring additional staff or spending a
fortune on advertising.
What Dr. Paul Blair of WV Had to Say
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And, since it’s our 10-Year Anniversary, I’m
throwing in these extra moneymaking
bonuses if you act now:
Staff Training Guide Book and CDs
Gives your staff valuable training advice on how to answer the elephones,
bond with the patients and promote you and your practice so the patients
choose you over others. (Value $197)
Brand to Buzz Audio CD
Listen while driving to and from the office. I was
interviewed by areCredit and gave away tons of
pearls to guide to you aesthetic profits. (Value
$24.99)
In-House Posters. (4) eye-catching aesthetic patient
posters printed on premium paper you; just frame
and hang. Frames not included. No Show Policy,
Quick Fix Solutions, Laser Hair Removal Poster,
and Look As Good As You Feel Poster. (Value
$500/each to design and print)
My Book , “Your Aesthetic Practice/What Your Patients are Saying”. This
succinct, no-frills book will guide you through the mind of the aesthetic
patient and help you understand:
Why patients choose you over your competitors
Why patients buy more services from you
Why patients visit you more often
Why patients stay loyal to you and refer their
friends (Value $24.95)
Email Marketing Audio CD
Discover how easy email marketing is once you
know how to do it. Learn how to collect email
addresses. Messages to send that get opened and acted on. Finally learn how to make this marketing channel work for you to get your phones
ringing. (Value $24.99)
DVD on Internet Marketing
Watch me lay out tons of ideas for getting found
on the Internet, getting your visitors to opt-in and
how to make more money with this exciting
medium your patients turn to constantly for
information. (Value $24.99)
”Catherine was an intricate part of growing our cosmetic and Lasik practice and she would
certainly be an asset to any physician wanting to grow their practice and make the most of their
marketing budget.“
Brian Bonanni, MD, Board Certified Ophthalmologist – NY
First come – first serve.
I only have 39 Bonuses Left so Grab Yours Today!
You must act now since I only have 39 Bonuses left to give away for free and they will go
fast since I’m mailing this to hundreds of my favorite clients.
When the Free Bonuses are Gone – They’re Gone!
YES! I want to know the secrets to catapulting my aesthetic practice and turning my staff into
revenue-generating assets rather than liabilities. I understand I can cancel at any time and for
any reason.