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From THE
Special Report:
This Report Reveals the Secrets…
How you can increase your profits by $3,000-$30,000 a month and experience a 70% referral-based aesthetic practice without hiring additional staff or spending a fortune on advertising.
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Dr. Doctor,
I got a call from Doctor X (he was too embarrassed to let me use his name). Dr. X was frustrated and nervous.
He was nervous about his future and that of his family’s.
For years, Dr. X enjoyed a lively, lucrative aesthetic practice.
He was well-known in his community, well-liked by his patients and well-respected by his colleagues.
His schedule was full of cash-paying patients who loved him. They visited regularly throughout the year and were loyal to him. They referred their friends so he didn’t have to do much in the way of promoting himself – it was just happening naturally.
He was making a great living.
Dr. X was investing in his kids’ future education, providing for his family while living in a nice house in a nice neighborhood. They were going to good schools and the family looked forward to their two vacations every year.
Life was good….. and then the economy fell apart.
Almost overnight, Dr. X felt his aesthetic practice slow.
Patients who came in regularly were disappearing or coming in less frequently. They were buying less.
Patients were stretching out the time between their injectable appointments.
Other patients were putting surgeries on hold.
He was seeing openings in his schedule for the first time in his career.
He often saw his staff hanging around waiting for patients to show up.
Dr. X was feeling the struggle of practicing aesthetic medicine in today’s economy.
He struggled to make payroll. He struggled to convert consultations into paid procedures.
Dr. X had a painful revelation.
If something didn’t change soon, he was going to have to lay off staff, cut back drastically on his business expenses and cancel the annual family vacations his wife and kids looked forward to each year.
His revenues were already down by 40% and if he didn’t do something different soon, he wasn’t going to make it.
He told me this is not why he followed his dream to become a doctor.
This is not why he spent more than a decade in books and libraries and labs.
This is not why he put in the extra hours perfecting his aesthetic skills only to be crushed financially and emotionally.
He gave up so much to follow his dream only to be blindsided by the obstacles he now faced in making a living.
He knew he needed help so he called me.
Dr. X heard me speak at several of the medical meetings, he read my book and he sat in on my online Webinars so he knew I knew how to attract aesthetic patients to his practice. He looked at me and asked.
Catherine, What Can I Do To Save My
Well, I gave him a brief dose of brutal reality.
I told him he had it easy before now because he didn’t have to try very hard to fill up his office with cash-paying patients.
It’s been cushy for him because the demand was over-the-top.
Consumers were spending like drunken sailors.
The demand was high, the patients were showing up for their appointments and the money was flowing.
But not anymore….The party is over.
Many of his patients had lost their jobs or were afraid they would lose their jobs soon so they stopped spending on aesthetics.
Others had their credit dry up and couldn’t afford aesthetics anymore.
Many of his patients who once considered his aesthetic services a necessity now viewed them a luxury to be put off until things were better.
I reminded him how the media pours on doomsday stories about stocks sliding, businesses closing and the world coming to an end. Let’s face it – it makes for a good story!
Here’s what else I told Dr. X to help him through this tough time…..
Where Did the Patients and the Money Go?
There’s been a shift in wealth.
As a service provider, you now have to work at it to get the same results that used to come to you effortlessly.
That’s the difference and that’s why only the strategic will survive.
Remember those sayings:
The current state of the economy is doomsday for some and
I begged Dr. X to not let highly publicized pessimism stop him from being excited and enthusiastic about his future in aesthetic medicine.
The good news is that with the right mind set and strategies, there is much he can do to survive and even flourish during this shaky time.
Rather than sit back and wait for things to get better, those who proactively “do something” will fare much better.
Here are success strategies I shared with Dr. X to guide him out of his slump and onto aesthetic profits:
>>> New Success Strategy #1: Target the Right Patients
A true aesthetic patient will do whatever is necessary to look and feel better. For now, they may pull back on the more extreme and expensive procedures; however, they will do something to regain what they believe they have lost to look as good as they feel.
Let’s remember there are still 76 million baby boomers getting older every day. They are not looking forward to old age or slowing down.
Many of them are experiencing new phases in their lives:
The point is there are millions of Americans who will do what they need to in order to enjoy a full, active life while looking and feeling good doing it.
So one of your strategies should be to target your older, more mature patients versus your younger patients. That’s just obvious because your mature patients have more concerns such as wrinkles, crepe skin, sagging body parts and sun damage. They are also more likely to have the financial wherewithal to afford your services.
More mature patients are least likely to be affected by what’s going on in the economy and the last affected by what’s going on.
Because when times are tough and finances are stretched, your aesthetic patients need to dig deeper for a reason to see you. A majority of your patients will continue to want, need and find the money for rejuvenation procedures because they want what they want.
>>> New Success Strategy #2: Create Great Patient Experiences
It’s more important than ever that every patient who connects with your office has a great experience every single time – while on the telephone or while visiting in person.
That includes a pleasant receptionist, friendly staff, smooth processes and a comfortable physical environment.
See, hear, smell, experience your office as a new patient would. Better yet, have your neighbor, a good friend or a 3-rd party stranger act as a mystery shopper and report back their findings on what they liked about your office visit and what could be improved upon.
This will help push you to be in a constant state of improvement so your patients enjoy their time with you enough to return again and again.
Do You Have the Right Team in Place?
It’s imperative every person employed by you believes in you, your services and your success in aesthetic medicine. They must represent you to the best of their ability and they must care.
The point is for them to work together as a team to provide the best service possible. That means you have a team that follows systems like a well-oiled machine - even when you’re not there.
>>> New Success Strategy #3: Attract New Patients
I’m sure you are feeling the urge to cut down on your marketing and advertising efforts and lay low while things are gloomy.
……Please resist that urge!
It’s actually time for you to step up your promotional efforts to avoid dips and inconsistencies in your aesthetic patient flow.
Let your competitors lay low while you actively engage in attracting new patients and re-engage with old ones.
You can even attract your competitors’ patients while they are being ignored by your competitors due to cost-cutting measures.
So, How Do You Get More Aesthetic Patients?
Your aesthetic patients want to go to you because they know, like and trust you. They get a consistent experience every time, a consistent result, and a relationship with you and your practice that keeps them coming back for more and bringing their friends with them.
>>> New Success Strategy #4: Increase Revenues-Per-Patient
You are leaving money on the table if your patients don’t realize everything you offer.
I guarantee if they don’t buy from you, they will from someone else.
Have strategies in place so you never hear, “I didn’t know you did that” and they had it done by your competitor.
Value of Just One Patient
I conducted a case study where I went back through a plastic surgeon’s practice records and followed one of their favorite patients. I was able to piece together her history with this practice for almost 10 years.
What I found was that this one patient not only was worth $40,000 in minimally-invasive as well as surgical procedures, but she was worth more than an additional $90,000 in terms of referrals from her friends, family members, coworkers, the woman’s business group she belonged to and her hair stylist. And, I’m not even including all of their referrals.
It’s imperative you have a system in place to attract referrals……
>>> New Success Strategy #5: Reclaim Your Lost Patients
Want to know why your patients disappear? You thought you had a good relationship and now you realize you haven’t seen them in over a year – What happened?
The #1 reason patients leave your practice is not because of a bad result.
…….It’s because of your indifference.
They are being ignored by you so they don’t feel compelled to return.
Make your patients feel your concern for them and their welfare by keeping in touch with them and reaching out to them continually.
I promise you – they want to hear from you!
You most likely have a database full of prospective patients who came in for a consultation but didn’t book, who came in a couple of times and then wandered off and then those you haven’t seen in months or years.
I guarantee – they did not stop wanting to look good.
Where Did Your Patients Go?
You are never going to know unless you reach out to them. Because……
There’s even a good chance they were not saying no –
Since it’s always faster, cheaper and easier to reconnect with patients who have visited you before than it is to attract total strangers to your practice, reconnect with these patients.
>>> New Success Strategy #6: Grow Your Word-of-Mouth Referrals
In my book Your Aesthetic Practice/What Your Patients Are Saying, patients told me they would have referred you to others if they were only asked.
…….You cannot take patient referrals for granted.
As much as you think (and hope) that patients will gush about you to their friends and family -- don’t leave it to chance.
Set up a system that keeps patient referrals flowing so at least 70% of your new patients comes from other patients.
>>> New Success Strategy #7: Create Systems to Execute the Above and Repeat
The top aesthetic practices know something that others don’t.
They realize it’s not one email.
The secret is to set up systems so you are regularly attracting new patients to your practice, taking care of current patients so well they refer others, and keeping your staff motivated to do the best job possible. They automatically do what needs to be done consistently. They don’t experience holes in their schedule because they keep the
So now what Catherine?
I’m glad you asked because it’s already been done for you!
Cash-Paying Aesthetic Patients
You’ll enjoy instant results that will grow your revenues and patient database within weeks using this proven system to:
“So, What Do I Get in this FREE Quick Blitz Tool Kit
Here’s what is included:
My Book called “Your Aesthetic Practice/What Your Patients are Saying”
“We-Miss-You” Note Cards for those patients you haven’t seen for awhile. Wake up sleeping patients or those that wandered off and need to return. (25 designed note cards with envelopes you just sign and stamp - Value to design, print and mail $150)
Birthday Cards. Increase your revenues-per-patient by increasing their visits to you throughout the year. (25 designed note cards with envelopes for you to sign and stamp - Value to design, print and mail $150)
Refer-a-Friend/Ambassador Program. Increase your word-of-mouth referrals easily and effectively. (25 designed note cards with envelopes for you to sign and stamp - Value to design, print and mail $150)
Thank You and Visit Again Soon Note Cards. Build relationships with your patients so they return more often. (25 designed notes cards with envelopes for you to sign and stamp - Value to design, print and mail $150)
Telephone Tracking Form to track your results. (Value $47)
In-House Posters (3) eye-catching signs printed on nice paper you just frame and hang. (Value $400 to design and print) (frames not included)
How To Run Digital Photo Albums in each exam room so your patients ask you about your services rather than you feeling as if you have to push your services onto them. (albums not included)
Patient Cosmetic Survey to grow awareness and desire for your aesthetic services. (Value $97)
No-Show Policy to frame and display to eliminate costly no-shows and huge holes in your schedule. (Value $102) (Frame not included)
If you had to purchase all of the above separately, it would cost you more than $2,695!
"Your templates are making it quite easy to market our practice. Not only will your tools help me to present a more professional image for my practice, I’m quite sure that as I continue to incorporate your suggestions in my marketing I’ll be pleased with the additional revenues generated. Thank you!"
What Results Can I Expect From the Quick Blitz Tool Kit for Aesthetics?
Here are just some of the results you can expect. How do I know? Because I have personally used each one of these strategies in the real world:
That equals $5,950 in revenues for very little effort on your part.
That is what we call a good return on your investment (ROI) – especially since I am giving you the tools for free.
“So, Why is this Patient-Attraction
Frankly, because I don’t want to “sell” you a tool and never hear from you again. You need a steady stream of aesthetic patients and that takes a steady stream of strategies, resources, tips and guidance.
I want to be your coach and trusted advisor so we can develop a long term relationship so you don’t have to worry about successfully promoting your practice ever again. Let me be your motivation and your guide to aesthetic profits.
Growing your cosmetic practice today is harder than ever unless you discover the secrets to easily, effectively and affordably attract your “preferred” patients who stay loyal to you and refer their friends.
All I ask is that you test drive
Being a member of our exclusive club gives you all you need to know to take matters into your own hands and attract more aesthetic patients. No more relying on expensive hit & miss marketers, no more wasting money on strategies that fall flat and no more worrying about how you are going to stay afloat.
That’s exactly what I’ll show you. Let me be your trusted advisor to promote your aesthetic practice effortlessly and affordably.
Easy-to-learn strategies you can implement since the creative thinking, the proven strategies and the graphic design work has been done for you already.
It has never been so easy to get the information you need to succeed and flourish in aesthetic medicine.
Learn the information you need they way you want it:
“"Just one of Catherine's strategies has been worth $9,110 in less than four months with very little effort. I now see how much revenue I was leaving on the table before she pointed it out. Catherine and her team have been easy to work with, responsive and their design work got the phone to ring. I recommend her to anyone who wants to promote their aesthetic services more strategically and professionally."
– Peterson Pierre, MD – CA
“These tools are fantastic! The ready-made graphics give us the good ideas we need each month so we know exactly what to do without guessing. As a matter of fact, Catherine’s monthly email templates are the only thing we use right now to promote our aesthetic services. We get a 50% open rate and an extra $3,000-$5,000 per month in additional revenues from surgical and minimally-invasive procedures with very little effort since the hard work is already done for us.”
- Gina Whitney, Practice Manager, Office of Daniel Leeman, MD - TX
This is Your Practice-Building Library
How to: Series ™ Modules Contain:
Save yourself thousands of dollars and hours
How expensive and frustrating is it to constantly train new staff people that don’t understand our industry? Well – no more!
My team has come up with the easiest tools ever to help you get more patients calling you, staying for more procedures and referring more of their friends.
…Learn wherever and whenever you want.
…Use these as learning tools for new staff who join your practice.
…Keep these tools forever in case you need a refresher months or years from now.
Grab Your Free Kit Now before They’re Gone!
First come – first serve. You must act now since I only have so many Quick Blitz Kits left to give away for free.
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”Catherine was an intricate part of growing our cosmetic and Lasik practice and she would certainly be an asset to any physician wanting to grow their practice and make the most of their marketing budget.“
