My Story

My career started at Illinois Medical Society in the min 1980s as a Staff Coordinator working with physicians from various specialities and then i transferred to the California Medical Association in San Francisco to run the house of deligates and worked side-by-side with Executive Director and team so I got a good understanding of challenges, threats and oppertunities you face as a physician.

 

Since i knew my true calling was marketing and sales, I spent the next 15 years in face-to-face selling for fortune 500 companies. There, I learned much about the processes and big company strategies. And, since I lived near the Silicon Valley, i later jumped into two different startups where I sold, managed sales teams as well as created and advertised new products being introduced to the market. Those experiences taught me the importance of being able to relate to and work with any and all people from all walks of life. It also taught me the importance of executing ideas and getting them to market.

 

I then turned 40 and was showing a bit of "wear and tear". I wanted to stay competetive in the business world as well as attractive since I was single and available, I kew I needed Botox, fillers and laser services so I began calling around in my area and couldn't believe what I was hearing. At that time, the supply of aesthetic physicians was limited and the demand was just starting to grow so patient relations was not at the top of the list for most practices.

 

For the most part, i was listening to curt, unfriendly and unhelpful receptionists. I would visit an office and feel like i was interrupting them. I would wait for so long. I would get frustrated and then angry and sometimes, i just left!

 

Requesting information was even more interesting. I would get in the mail a business card in a #10 envelope, brochures from thier medical society that I had already received from others and some wouldn't even send me information. I was told to go to thier website and call back if I was interesting in scheduling!

 

I knew the aesthetic medical industry could use my expertise in effectively attracting aesthetic patients and prompting aesthetics in thier practicces so here I am.

 

Bottom line: I am perfect coach for you since I am your preffered aesthetic patient. I wrote the book on it! I know what your patients want and need in order to choose you over your competitors. Let me help you attract more of your preferred patients to your aesthetic practice easily and cost-effectively.

 

Current Activities

Aesthetic marketing consultant to private-practice physicians throughout US and Canada. Author and contributing writer to several medical trade publications. Speaker at national and regional medical meetings. Industry marketing expert and consultant to aesthetic industry vendors.

 

Sought-After Speaker

Experience Exponential Growth Using Internet Marketing, Presenter, Facial Cosmetic Surgery, 2008

Developing a Successful Internal Marketing Plan and Implementing Patient Satisfaction Programs, Panelist, Facial Cosmetic Surgery, 2008

 

The Comprehensive Nailed Down, Return on Investment (ROI) Marketing Plan, Panelist, Facial Cosmetic Surgery, 2008

 

Catching the Big Fish by Executing a Successful PR Campaign, Panelist, Facial Cosmetic Surgery, 2008

 

Execution of a Successful Event, Panelist, Facial Cosmetic Surgery 2008

 

Is Aesthetic Surgery a Luxury?, Panelist, Facial Cosmetic Surgery 2008

How to Create Successful Ads, CareCredit Talk at ASLMS, April 2008

5 Ways to Introduce Aesthetics to Your Medical Patients, April 2008

Marketing to the Cash-Paying Aesthetic Patient, IAPAM Regional Meeting, March 2008

Marketing Radiesse to Grow Your Aesthetic Practice, Bioform Physician Workshops
Throughout 2007

Incorporating Minimally-Invasive Procedures into Your Practice, FPRS Annual Meeting, September 2007

Bridging the Gap, FPRS Annual Meeting, September 2007

Compete with or Become a MediSpa, FPRS Annual Meeting, September 2007

Marketing Minimally-Invasive Procedures, UCSF Conference, May 2007

Differentiating Yourself from the Competition, ASDS Annual Meeting, October 2007

Website Development, APSA Annual Meeting, October 2006

Dispensing and the MediSpa, Cosmetic Boot Camp, October 2006

The Patient Consultation, Cosmetic Boot Camp

Consultation from the Patient’s Point of View, AAFPRS Annual Meeting

How to Become an Integral Part of the Practice, Stanford Next Step Conference, May 2004

How a Marketing Consultant Can Help You, Stanford Next Step Conference, May 2004.

 

Published Author and Contributor

10 Steps to a Successful Patient Consultation, Plastic Surgery Products, August 2008

Marketing Your Aesthetic Practice in 2008, Plastic Surgery Products, January 2008

How to Reclaim “Lost” Patients, Plastic Surgery Products, March 2008

Patient Information Tools to Close More Procedures, Plastic Surgery Products, December 2007

Targeting Different Patients with Different Messaging, Plastic Surgery Products, September 2007

Purchasing Equipment with Your Patients in Mind, Plastic Surgery Products, October 2007

How to Make Your Website Interactive, Plastic Surgery Products, July 2007

5 Things You Can Do Now to Grow Your Practice by 20% This Year, Plastic Surgery Products, June 2007

Developing Rapport with the Aesthtetic Patient, Plastic Surgery Products, June 2006

Understanding Staff Needs, MedEsthetics, October 2007

The Decision-Making Process of the Aesthetic Patient, MedEsthetics, August 2007

Business Software Solutions that Meet the Needs of MediSpas and Medical Aesthetic Practices, MedEsthetics, September 2007

How to Design a Killer Ad That Gets a Response, MedEsthetics, November 2007

Aesthetic Sales 101, Advance for Healthy Aging, 2007

What Your Personal Brand Says About You?, Advance for Healthy Aging, 2007

Marketing Your Practice without Advertising, Advance for Healthy Aging, 2007

It Takes a Marketing Mix to Grow Your Aesthetic Practice, Advance for Healthy Aging, 2007

Dermalinfusion: The Next Generation, – Interview with Kathy Fields, MD, Aesthetic Trends and Technologies, Jan - Feb 2006

Differentiating Yourself, Aesthetic Trends and Technologies, April - May 2006

The Consultation From the Patient’s Point of View, Aesthetic Trends and Technologies, Jan - Feb 2006

Customizing Technologies for the Patient, - Interview with Joel Schlessinger, MD, Cosmetic Dermatology, 2007

The Media’s Role in Cosmetic Enhancement, - Coauthored with Vic Narurkar, MD, Cosmetic Dermatology, February 2006

Working with the Media, Cosmetic Dermatology, 2006

 

Thinking About Adding a Laser to Your Practice? - Coauthored with Phil Wershcler, MD, Cosmetic Dermatology, 2006

Fraxel: Fractional Resurfacing, - Interviews with Drs. Robert Weiss, Andrew Menkes and Simeon Wall, Jr., Aesthetic Trends and Technologies, Sept-Oct 2005

Aesthera Photoneumatic Technology, – Interview with Vic Narurkar, MD, Aesthetic Trends and Technologies, May - June 2005

Marketing Your Practice in 2007, Aesthetic Trends and Technologies, January 2007

Marketing Your Practice in 2006,

Part 1 – Interview with Robert Aycock, MD, Plastic Surgeon

Part 2 – Interview with Jerome Potozkin MD, Dermatologist
Part 3 – Interview with Michael McDonald, MD, Facial Plastic Surgeon
Aesthetic Trends and Technologies, Winter 2005

The Beauty of Marketing Your Cosmetic Practice, Aesthetic Trends and Technologies, May- June 2006

Cosmetic Boot Camp Recap 2005, Aesthetic Trends and Technologies, August 2006

Marketing Your Practice Without Costly Advertising, San Francisco Medicine, April 2003

Word of Mouth Referrals, Anit-aging Cosmetic Surgery, November 2003.

 

 

Webinar Guest Speaker

How to Market Palomar Services to Your Aesthetic Patients, Palomar Technologies

Aesthetics 101: Is it for Me?, Reliant Technologies

From “Brand” to “Buzz – Effectively Marketing the Aesthetic Practice, CareCredit

How to Grow Your Practice Through Skin Care Sales, Cosmedical Technologies

How to Use Photography to Close More Procedures, Profect Medical

10 Easy Ways to Use Your Microdermabrasion System to Grow Your Aesthetic Practice, Aesthetic Technologies

3 Simple Things You Can Do to Help Search Engines Find Your Website, Etna Interactive

 

Medical Association Affiliations

American Society of Plastic Surgeons (ASPS) endorsed book, “Your Aesthetic Practice”
Canadian Association of Aesthetic Medicine (CAAM)
Pacific Training Institute of Facial Aesthetics (PTIFA)
International Association of Physicians in Aesthetic Medicine (IAPAM)

 

Education and Related Experience

MBA, University of San Francisco
BS, Marketing, Golden Gate, San Francisco
20 Years of Fortune-500 Sales, Marketing, Training and Management
Five Years with (3) Silicon Valley Start-Ups
California Medical Association (CMA), House of Delegates Coordinator
Illinois State Medical Society (ISMS), Staff Coordinator

 

Corporate Clients

Aesthera, Inc.
Bioform, Inc.
CareCredit, Inc.
Info-Surge, Inc.
Palomar Medical Technologies, Inc.
Surgical Specialties
Cosmedical Technologies
eMade
Profect Medical
Aesthetic Technologies
Etna Interactive

 

Physician Practice Clients

Bay Area Laser Insitute
Breast Center of Northern California
California Laser Centers
Greenbrae Surgery Center
Laser Center of Marin
LaserVue Medical Associates
Pacific Gynecology & Obstetrics Medical Group
Numerous Private Practices Specializing in Plastic Surgery, Cosmetic Dermatology and Aesthetic Medicine