10 Steps to a Successful Patient Consultation

For you to enjoy your greatest amount of patient satisfaction, it’s imperative you know what your patients want. It would also be helpful to know what they think about you and your ... Continue>>

Marketing Your Aesthetic Practice in 2008

Did your practice revenues increase this year? Did your overhead increase as well? Did you gain 20% new patients? Did you have excessive staff turnover? Are you where you want to be ... Continue>>

How to Reclaim "Lost" Aesthetic Patients

You may be sitting on a gold mine and don’t even know it. I guarantee you have long-long patients in your practice who would return to you if given a chance. ... Continue >>

Patient Information Tools to Close More Cosmetic Procedures

I recently attended an open house of a plastic surgeon client. They invited their patients and the patients were encouraged to bring their friends which they did. It was beautifully catered ... Continue >>

Targeting Different Aesthetic Patients with Different Messaging

When it comes to aging, consumers generally fall into three different stages of their lives. Each life stage brings about different needs, wants and concerns. They can vary greatly from one ... Continue >>

Purchasing Equipment with Your Aesthetic Patients in Mind

Purchasing new equipment for your office can be a daunting experience. The booming industry of aesthetic medicine now offers equipment to analyze, tighten, computerize, clear, rejuvenate, ... Continue >>

How to Make Your Aesthetic Website Interactive

Is your website everything you hoped it would be? Is it bringing you new patients ready to book procedures? Is it making you and your staff more efficient? Is it saving you time and money? If not, it ... Continue >>

5 Things You Can Do Now to Grow Your Aesthetic Practice by 20% This Year

The New Year is for new beginnings and what a perfect time for you to review your practice, consider new possibilities and open yourself up to fresh opportunities. Making minor ... Continue >>

Developing Rapport with the Aesthetic Patient

Most practices would like to increase their closing ratio. They have spent the time, money and effort in getting prospective patients through their door, yet too many of the patients ... Continue >>

The Decision-Making Process of the Aesthetic Patient

Imagine being an aesthetic patient today trying to swim through the sea of information and options available for cosmetic enhancement. It is often daunting to sort out fact from ... Continue >>

Business Software Solutions that Meet the Needs of MediSpas and Medical Aesthetic Practices

When I was first approached to write this article, I thought it would be a simple project. I write a lot anyway and since I’ve personally worked with various software programs in the ... Continue >>

How to Design a Killer Ad That Gets a Response from Cosmetic Patients

Have you ever felt as if you were throwing your money away on advertising that just didn’t work? You knew it wasn’t working but you kept running your ad anyway, hoping that the repetition... Continue >>