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Patient Emails
Email marketing is by far the fastest, easiest and cheapest way to stay in touch with your aesthetic patients. Use it to tell them what’s new with you as well as what's new in the cosmetic enhancement industry.
Use email marketing to invite your aesthetic patients to your events, to urge them to call now to take advantage of a special offer as well as to encourage them to refer their friends to you.
We will write the copy, design, layout and send out an eye-catching, fun email that gets your telephone to ring and your patients to visit — All for only $650 or $500 for multiple emails since you want to stay in touch monthly.
Call now to get started (877) 339-8833.
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Case Study # 1:
A holiday-themed e-Blast was emailed to 1,500 patients. It included (3) special offers for a limited time. 36% opened the email within 72 hours and here are the results:
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| 42 Microdermabrasion | | = | $4,200 |
| 4 Photorejuvenation | | = | $1,200 |
| 2 Laser Hair Removal | | = | $ 600 |
| 6 Gift Certificates | | = | $ 600 |
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| Total Revenues | | = | $6,600 |
| Cost of Email | | = | (650) |
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| Return on Investment | | = | $5,950 |
| + 6 New Patients |
| + Increased Patient Loyalty |
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“You have proven to be a valuable resource to me and have saved me time and money with your proven marketing strategies that get my telephone ringing. Thank you.”
Haneef Alibhai, MD
Case Study # 2:
An e-Newsletter was emailed to 287 aesthetic patients, of which 32% opened. It highlighted an upper and lower eye lift and included before/after photos as well as patient testimonials. Here are the results:
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| (3) Blephs Surgeries | | = | $15,000 |
| Miscellaneous | | = | $ 1,000 |
| (1) Nose Consultation | | | |
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| Revenues | | = | $16,000 |
| Cost of Email | | = | (650) |
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| Return on Investment | | = | $15,550 |
| + Possible Nose |
| + Increased Patient Loyalty |
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“One of Catherine’s emails brought in $15,000 in sold surgical procedures plus some incidental revenues from several patients who commented on receiving it. It was a painless process and we plan on sending them out regularly.”
Cyndee Cave, RN
Nurse Administrator
Coastal Facial Plastic Surgery
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Patient Newsletters
Your aesthetic patients are bombarded with advertising messages every day. So much so, they tune most of it out because they just can't handle it.
Marketing through education is a great way to promote your services to your patients. A patient newsletter helps you stay connected to your patients so they think only of you when they are ready for enhancement.
And, you can use your patient newsletter to reach out and stay connected with your strategic alliances who refer their clients, customers and patients to you.
Patient newsletters are customized with your look and feel, your own photos as well as your own before/after pictures. Price varies depending on quantity and quality.
Call now to get started (877) 339-8833.
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Case Study :
An 8 1/2 x 11, 2-sided color newsletter was sent to 3,500 patients, 38 neighboring alliances and 300 were passed out at two women's events in the community.
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Costs to design, print and mail = ($6,125)
Results: |
| 18 Combination Therapy Packages |
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$27,450 |
| 2 Sculptra Packages |
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$7,000 |
| 5 Skin Care Packages |
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$ 1,750 |
| 1 Belph |
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$ 3,200 |
| 9 Referrals from Alliances |
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$ 2,600 |
| 3 Face Lift Consultations |
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$ ? |
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| Return on Investment |
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$35,875 |
+ Increased Patient Loyalty
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| + Word-of-Mouth Referrals |
| + Increased Revenues Per Patient |
| + Priceless Good Will |
| + Increased Patient Loyalty |
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Patient Postcards
Postcards are a fun way to announce a new procedure, introduce a new staff member, celebrate various holidays throughout the year and invite your patients to your events.
You can customize postcards using your own pictures and graphics or you can select from our library of ready-made postcards that are eye-catching and compelling enough to get your telephone to ring. Prices vary depending on quantity and design work involved.
Call now to get started (877) 339-8833.
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Case Study :
A large 6x9 2-sided color postcard was sent to 1,500 aesthetic patients introducing a new aesthetician to the practice as well as a special offer to experience a facial treatment from her.
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| Results: |
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| 32 Microdermabrasion Treatments |
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$3,200 |
| 6 Botox Treatments |
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$2,100 |
| 5 Skin Care Products |
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$ 375 |
| 3 Surgical Consultations |
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| Revenues |
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$5,675 |
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| Costs to Design, Print & Mail |
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( $2,600) |
| Total Return on Investment |
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$3,075 |
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+ Increased Patient Loyalty
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| + Brought in Long-Lost Patients |
| + Increased Referrals |
| + Open the Discussion for Surgery |
| + Goodwill is Priceless |
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